CREATEDROP + POPLAR STUDIO

Poplar Studio is a company that looks to power a new generation of shopping experiences through visualisation technology. By offering 3D and AR previews of products across e-commerce websites, social commerce they increase sales and decrease returns.

They wanted to explain their mission to potential new clients by utilising a hero video on their website’s landing page. Here are some of the strategic elements we thougt about:

• Showcasing the Brand 🎨 - Seamlessly integrating into their marketing funnel by playing with their brand assets within their guidelines.

• To the Point ⏱ - Explaining the business proposition in an efficient and simple way.

• Dynamic Animation 💥 - Retaining viewership with a captivating pace and typographic animation.

• Sound off 🔊 - Optimising for sound off and delighting for sound on.

THE VIDEO