CREATEDROP + NTT DATA CXO MAGAZINE LAUNCH
CreateDrop produced video ads for NTT DATA’s launch of their digital magazine, CXO. Multiple video assets were required for a paid social strategy including a teaser, a topic specific video and a video showcasing all of the contributors.
Teaser Video
This teaser video launched in anticipation for the website launch. It’s function was to being building excitement and explain to the audience exactly what they can expect from the new digital magazine.
Topic Video
Once the digital magazine had launched we provided a topic specific video for this issue: A Culture of Entrepreneurs. We highlighted the key content on the website in an engaging way.
Contributor Video
To humanise the launch and build credibility, we produced a montage video to show the speakers/writers who have contributed to the magazine. Building interested in specific niches.
Twitter Quotes
To help maintain a constant stream of content for NTT DATA’s social channels for the magazine’s launch we produced a quote template for use on Twitter featuring quotes from the issue’s contributors.
