gRAZE BCORP
CREATEDROP + GRAZE
Graze wanted to celebrate their newly awarded B Corp status with a video to help their audience understand exactly what that entails. By brining together key branding assets, team photos and key messaging we were able to deliver a playful and informative video highlighting the key social and environmental goals they’ve achieved 🙌
THE VIDEO
RE-PURPOSING FOR PAID MEDIA
Graze wanted to use the video further in their paid media. With a new purpose we looked to take the most important moments in the video for Graze’s message and activate them for a social scrolling audience.
By giving the videos more dynamic beginnings and dynamic increase in pace we helped them dramatically increase their view through rate against their company average.