SUCCESS STORY
Tenzing amplified awareness around their brand to unprecedented heights after collaborating with CreateDrop to produce a captivating video telling Tenzing’s Brand story.
73.9%
lift in Ad Recall
1082.8%
lift in Brand interest
49%
view through rate.
54.7%
lift in Brand Awareness
“Working with CreateDrop isn’t just a great experience. The results are reliably excellent, no matter the budget or lead time. For creative content production, the best company we’ve worked with.
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THEIR GOAL
To coincide with their Out Of Home London takeover, Tenzing wanted to share their brand story through a social video to raise awareness of the drink. Prioritising the YouTube TrueView ad format, they wanted CreateDrop to develop a unique visual style that could be instantly recognisable as Tenzing.
OUR SOLUTION
Tasked with creating a unique identity for Tenzing that would make the drink instantly recognisable across all their social videos, CreateDrop looked for a style that could cohesively tie Sherpa Tenzing’s historic accomplishments with the health and environment focused ambitions of Tenzing Natural Energy.
We wanted to produce a style that felt raw and real which would captivate captivate viewer’s attention across social. A style that let you feel the cold of the Himalayas and the explosive energy of Tenzing’s plant based recipe. Utilising stock imagery and the brand’s bold colours, CreateDrop decided to produce a video that felt crafted by hand. Combining the charming aesthetic of stop motion with powerful 2D motion graphics, we produced a unique video empowering Tenzing with their own style and identity.
THE VIDEO
With Tenzing pushing the video on the TrueView Ad Format, CreateDrop introduced a captivating change of scene at 5 seconds to help retain viewer’s attention avoiding them skipping the ad. This piquing of the viewer’s curiosity before the skip ad button appears led to 49% of all viewers watching until the end of the video, an unprecedented figure compared against platform averages of 15-20%.
THEIR SUCCESS
💥 49% view through rate (against a TrueView 20% average) 💥
🙋♂️ 1082.8% lift in Brand interest 🙋♀️
✨ 73.9% lift in Ad Recall ✨
“It was a joy to work with CreateDrop. They deliver top quality content, while maintaining the flexibility and speed of work suited to a brand like ours.”
